Visual identity and brand strategy for artisans and independent retailers in Nice and on the French Riviera Your craft deserves a brand that lives up to it.

For artisans and independent retailers: perfumers, wine merchants, jewellers, fine food shops, chocolatiers, florists, ceramicists and designer boutiques

Your work is exceptional, your image doesn't show it yet. I build the strategy and the visual identity that finally make the value of your work visible: logo, palette, packaging and website, designed to attract the right customers and justify your prices.

  • €500 brand audit, credited against your identity pack if you go ahead
  • Based in Cagnes-sur-Mer, working with artisans and retailers across France and internationally
Chocolaterie Vaudin brand identity, chocolate maker
Maison Béthune brand identity, leather goods
Helin website, real estate
Domaine Lascaze brand identity, wine and spirits
Atelier Rives brand identity, knifemaking
Maison Aubert brand identity, perfumery
Solane brand identity, fine jewellery

The studio

I create visual identities for artisans and independent retailers whose craft has outpaced their image. Sharp strategy first, then a fitting identity: logo, palette, packaging, website. And the same standard at every touchpoint, from the label to the shop window.

What I do

Diagnostic

Brand audit

Where you stand, how you're perceived, what holds you back. A prioritised report and a 90-day roadmap, delivered in under a week.

Strategy

Brand platform

Mission, values, positioning, tone of voice, territory. The document that makes every decision after it obvious, from packaging to hiring.

Identity

Visual identity

Logo and variants, palette, typography, usage rules. A coherent system, delivered as source files, that you can run without me.

Ongoing

Brand Advisory

A brand partner on retainer. Comms review, visual arbitration, consistency held over time without hiring in-house.

My conviction

A beautiful product isn't enough. What decides the purchase is what the brand promises before the product is ever touched. That's the ground I work on.

A brand to build?

Let's talk