For artisans and independent retailers: perfumers, wine merchants, jewellers, fine food shops, chocolatiers, florists, ceramicists and designer boutiques
Your work is exceptional, your image doesn't show it yet. I build the strategy and the visual identity that finally make the value of your work visible: logo, palette, packaging and website, designed to attract the right customers and justify your prices.







The studio
I create visual identities for artisans and independent retailers whose craft has outpaced their image. Sharp strategy first, then a fitting identity: logo, palette, packaging, website. And the same standard at every touchpoint, from the label to the shop window.
Diagnostic
Where you stand, how you're perceived, what holds you back. A prioritised report and a 90-day roadmap, delivered in under a week.

Strategy
Mission, values, positioning, tone of voice, territory. The document that makes every decision after it obvious, from packaging to hiring.

Identity
Logo and variants, palette, typography, usage rules. A coherent system, delivered as source files, that you can run without me.

Ongoing
A brand partner on retainer. Comms review, visual arbitration, consistency held over time without hiring in-house.

A beautiful product isn't enough. What decides the purchase is what the brand promises before the product is ever touched. That's the ground I work on.

A brand to build?