Diagnostic

Brand audit for artisans and independent retailers

You can feel your image no longer matches the quality of your work, without knowing exactly why or where to start. The brand audit answers both questions, in three to five business days.

I analyse everything that already exists: website, social, packaging, sales material. Then I benchmark your positioning against three to five direct competitors.

You receive a report naming precisely the gap between what you make and what your brand suggests, with recommendations ranked by impact and a 90-day roadmap.

€500 incl. tax, fully credited if you continue with an Essential or Complete Pack.

Diagnostic

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Brand Audit

3 to 5 business days

  • Analysis of all your existing assets
  • Benchmark of 3 to 5 direct competitors
  • Perception map: how your audience sees you
  • 5 to 8 prioritised recommendations
  • Sequenced 90-day roadmap
  • Recorded walkthrough (30 min)
  • 1 written revision round included
  • Fee credited toward an identity pack

€500 incl. tax ≈ $570

How it works

(01)

The brief

A fifteen-minute questionnaire, at your own pace: your business, your customers, your competitors, what bothers you about your current image.

(02)

The analysis

I study your existing material and your category, and draw the perception map: how your audience sees you, and against whom.

(03)

The handover

A PDF report and a thirty-minute recorded walkthrough. Five to eight prioritised recommendations, a 90-day roadmap, one written revision round included.

Who it is for

The audit is for you if your work is recognised by the people who hold it, but your image gives no hint of it; if you are thinking about redesigning your logo without knowing whether that is really the problem; or if your prices are getting hard to justify against less demanding competitors. It turns a vague instinct into costed decisions.

Frequently asked questions

No. If your positioning is already clear and you know who you're speaking to and who you're positioned against, you can start directly with a pack. But if "why you rather than someone else" doesn't yet have a one-sentence answer, the audit prevents building an identity on unclear foundations. And its fee is then fully credited.

You leave with a roadmap you can follow on your own, with the provider of your choice, or with me. If you continue with an Essential or Complete Pack, the €500 is fully credited.

In one instalment, at launch. The listed price includes tax. After payment you receive the onboarding questionnaire, and work starts within seven days.

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