Côte d'Azur, France
My offers follow the real stages of a brand: a fast diagnostic when the problem isn't named yet, a full build when it is, a monthly retainer once everything is in place and needs holding. Scopes are written, prices are published, and you always know what's underway and what comes next.
3 to 5 business days
The entry point. You fill in a fifteen-minute brief, I analyse everything that already exists: website, social, packaging, sales material, and benchmark your positioning against three to five direct competitors. You receive a PDF report naming precisely the gap between what you make and what your brand suggests, followed by five to eight recommendations ranked by impact and a 90-day roadmap. This is the one to choose if you're still unsure what you need: it turns a vague instinct into costed decisions, and its fee is fully credited toward an identity pack if you decide to continue.
€500 incl. tax ≈ $570
3 to 4 weeks
The foundation. Condensed strategy first: mission, values, positioning, gathered into a brand platform that anchors every decision after it. Then a single creative direction, developed properly rather than three half-sketched: logo with horizontal, icon and monochrome variants, palette with hex, CMYK and Pantone codes, typography selection with licensing. All documented in a ten- to fifteen-page mini guideline and delivered as open source files. This is the pack for a launch or a first structuring: you leave with a coherent, usable brand, without applications you have no use for yet.
€2,000 incl. tax ≈ $2,300
5 to 7 weeks
The most complete format on the brand side. Strategy is taken all the way: on top of the foundation come brand personality, tone of voice, customer promise and territory, meaning everything you need to write a post or a product page yourself without hesitating. Three creative directions are presented with moodboards and concepts, you decide, the selected one is developed in full. You receive a twenty- to forty-page reference guideline with prohibited uses, the everyday applications (business card, email signature, reusable social templates) and the physical applications that matter on a crafted product: packaging, labels, print material. After delivery, thirty days of async support and a live handover session are included, so the brand genuinely enters your habits.
€3,000 incl. tax ≈ $3,400
4 to 8 weeks depending on scope
A dedicated website engagement, independent of the identity packs. Design, copywriting, build and launch: I take the site end to end, in continuity with your existing identity or the one we've just built. Scope sets the fee, and scope is agreed before the quote. At the lower end, a three-page showcase site, home, offer and contact: fast, restrained, built to turn a visit into an inquiry. At the higher end, something more ambitious: ten pages or more, custom animation, a bilingual version, product catalogue, structured forms, search optimisation. In every case you keep ownership of the domain and hosting, and you receive what you need to update your own copy without coming back to me.
€2,000 – €6,000 incl. tax ≈ $2,300 – $6,800
Monthly · 3-month minimum
A delivered identity doesn't hold on its own. Brand Advisory is the format for brands producing every month who want each release to reinforce the last rather than dilute it. In practice: unlimited async advice with a response within 24 business hours, a review of your public-facing communications before publication, one to two visual deliverables per month based on real needs, and a monthly consistency review flagging what's starting to drift. It's a part-time brand director, with no hire and no agency overhead, cancellable on thirty days' notice after the initial quarter.
from €1,200 incl. tax / month ≈ $1,350
The audit includes one written revision round. Identity packs include two per deliverable, which covers real cases generously: one substantive round, one adjustment round. Beyond that, an extra round is billed at €250, though I'd rather invest that time upfront in the brief than downstream.
After payment, you receive an in-depth onboarding questionnaire to complete at your own pace, fifteen to thirty minutes depending on the engagement. I then work independently. Each phase closes with deliverables posted to a shared Google Drive folder, alongside a recorded walkthrough explaining the decisions made and the options to settle. Your feedback is written directly in Drive and I process it within 48 hours. No call is imposed, though some packs include a live session where it genuinely adds something.
No. If your positioning is already clear and you know who you're speaking to and who you're positioned against, you can start directly with a pack. But if "why you rather than someone else" doesn't yet have a one-sentence answer, the audit prevents building an identity on unclear foundations. And its fee is then fully credited.
It's a standalone engagement, priced between €2,000 and €6,000 depending on scope: number of pages, bilingual or not, product catalogue, custom animation. Scope is agreed before the quote, so the figure does not move afterwards. It can follow an Essential or Complete Pack directly, in which case there's no new brief to fill in and the identity acts as the specification. It can also run on its own if you already have a solid identity. What it doesn't replace is positioning work: a beautiful site on a blurry brand is still a beautiful site on a blurry brand.
Yes, on identity packs: 50% at kickoff, 50% on final delivery. The audit and Brand Advisory are paid in one instalment, at launch and at the start of each month respectively.
Yes. The async-first setup is precisely what makes distance irrelevant. Deliverables exist in French and English, invoicing is in euros, and time zones aren't an obstacle since nothing depends on a shared meeting slot.
No, deliberately. A logo drawn without positioning is decoration: impossible to judge, therefore impossible to defend. The Essential Pack is the shortest format I work in, because it holds the strategic minimum needed for the logo to mean something.
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